Transparency & Traceability: Building Trust in Every Stitch for Egypt and the Middle East

At Under the Nile, we believe that true sustainability comes with complete transparency. We are committed to providing unparalleled insight into every step of our production process, from the organic cotton fields of Egypt to the final product in your home. This dedication ensures that when you choose Under the Nile, you are making a responsible choice that positively impacts both people and the planet.

The "Economy of Love": A New Standard for Ethical Production

Our commitment to ethical and sustainable practices is rooted in the "Economy of Love" – a groundbreaking certification standard developed by SEKEM in partnership with Fairtrade International. This collaboration aims to empower producers in developing countries, fostering superior working conditions and promoting long-term sustainability.

The core mission of the "Economy of Love" standard is to achieve full supply chain transparency. Its ultimate goal is to establish business practices that are both ethical and sustainable, rigorously protecting nature and people. We firmly believe that through such a transparent economic system, both responsible consumers and conscientious producers can actively contribute to environmental preservation and guarantee that every individual involved in the production process is fairly compensated and shielded from exploitation.

The "Economy of Love" fosters a vibrant community of companies, farms, and consumers, all united in creating a system built on deep respect and compassion towards both people and the natural world. This represents a true farm-to-home textiles revolution!

Core Values of the Economy of Love:

  • Love
  • Fairness
  • Collaboration
  • Responsibility
  • Transparency

Traceability: Unveiling the Journey of Your Product

Economy of Love is more than a certification; it's a profound commitment to full transparency and a promise that every single step in our supply chain is executed with intentionality and ethical integrity.
Through our innovative impacTrace initiative, we empower our customers with the answers to crucial questions about their purchase:

  • What is my environmental impact? Understand how your choice contributes to a healthier planet.
  • How am I helping people reach their full potential? Discover the human stories behind our products and the empowerment you support.
  • What is my societal impact? Learn about the broader community benefits generated by your purchase.
  • What is the True Cost of my product? Gain insight into the comprehensive value, beyond just the price tag, that ensures fair wages and sustainable practices.

We are diligently working to provide these answers for every product we create, offering you complete peace of mind that your purchase is making a tangible, positive difference. This commitment to transparency and traceability is especially vital for consumers in Egypt and the Middle East who seek ethical and sustainable choices for their families.